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using blockchain technology, the tradelens platform— jointly developed by maersk and ibm— brings together all parties in the supply chain— cargo owners, freight forwarders, local transportation. therefore, just as a lawyer depends heavily on case studies so can a designer. and as a logo designer, i don’ t think there would be any better case to study then the evolution of the ibm logo. so, without further ado let’ s start looking at the decisions taken by the prolific designers that took charge of the branding job at ibm.
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following the guidelines for the preparation and submission of assignments, described in detail in the module guide, and focusing on the greek ikea’ s market, answer the following questions: analyse the current situation of ikea in greece ( vision, mission, objectives/ goals, strategies, performance and policies) analyse the internal and external environment using pest or pestle.