Dow corning xiameter case study

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Dow corning xiameter case study

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  • xiameter case study 2390 words | 10 pages. living up to its capabilities and layoffs proved inadequate, a fresh start was required. after numerous strategic deliberations dow corning decided on a dual brand strategy going forward, resulting in a ‘ new’ business unit xiameter ‘ a disruptive innovation’ being formed. i recently spoke with stacy coughlin and kristina bobrowski about dow corning and their experiences with business model innovation in the creation of xiameter.
  • Comments

    Eva Pinlo

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  • the story is a great case study of how an established, successful firm can still improve their innovation efforts. by utilizing market- based prices, it drove more demand for silicone products, in some cases drove up prices, which in turn increased profits for dow corning as a whole.
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    Elea Rightihg

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    prior to the launch of www. com, the company had no online sales but now over 30 percent of dow corning’ s sales are online – nearly three times the industry average.


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  • the case also describes a " tipping point" in dow corning' s history and strategy where their leadership in the silicone business was at stake; management had to chart radically new ways to compete in commoditized markets- - what they call their " disruptive innovation".
  • Comments

    Rozita Spainlovish

    dow corning, the manufacturer of xiameter is now a fully owned subsidiary of the dow chemical company.